Top 5 Benefits of a DJ Pool Service for Record Labels

A DJ pool service is an MP3 download site for music industry professionals and tastemaker DJs who can break new music releases. DJ pool services work in collaboration with independent and major record labels to digitally distribute music on a promotional basis. Using a DJ download service, record labels can target a preferred clientele of DJs from the radio, mobile, club, and live-to-air sectors. DJ pool services benefit record labels in several ways. The following are the top 5 benefits of using DJ pool services.

1. Cost-effective

DJ pool services provide a cost-effective method for the distribution and delivery of new releases. Record labels can dramatically lower their marketing and promotion costs by utilizing a DJ pool service. A DJ pool service enables record labels to reach their target audience and garner more information about the products they release from end users. Typically, the most reputable DJ pool services are free of charge for record labels with more than two releases per month and charge on a per-project basis for independent labels with less than two releases per month.

2. Increased productivity

DJ pool services increase the productivity of record labels because they provide an array of data from the testing and release of products ahead of traditional timelines. The amount of information that DJ pool services provide surpasses that of traditional promotional methods. Record labels can increase their productivity considerably by initiating follow-through based on data demonstrating which products have the greatest potential for success.

3. Deliver music to a preferred clientele

Record labels can reach their target audiences effectively through the use of DJ pool websites. High-profile tastemaker DJs who play music in a variety of genres utilize DJ pool services to get access to the latest industry information and tracks. Reputable DJ pool websites only accept DJs who are members of credible organizations, play in clubs with a format that breaks new music, have radio shows, or have live-to-air broadcasts at least once a week. As a result, record labels can rely on DJ pool services to get their music in front of a large, influential audience.

4. Protect revenues

Owing to the illegal download and ripping of music, record labels have experienced a drastic drop in revenue over the last several years. As a result, many record labels have slashed their promotional budgets significantly. The use of a DJ pool service to market and promote music is a highly efficient way to protect record label revenues. Record labels can save upwards of thousands of dollars per year promoting and marketing their music via DJ pool services and funnel those funds toward other important expenses.

5. Return to the traditional way of marketing and promoting releases

Using a DJ pool service, record labels can release as many tracks as they wish on a weekly basis because they aren’t bogged down by the initial costs of vinyl and CD manufacturing. Because DJ pool services allow record labels to promote and market releases without financial restrictions, the quantity of new releases is as high as it was traditionally with this method. Marketing and promoting releases via a DJ pool service is a progressive, cost-effective solution.